Glenn Beck Inc – Forbes.com: "Start with publishing, the most lucrative unit. Kevin Balfe keeps a spreadsheet of every new idea Beck blurts out. At last count there were 17–fiction, nonfiction and self-help–that survived a vetting; that doesn't include 10 or so potentially marketable thoughts Beck dropped during a semiannual skull session with his publisher, Simon & Schuster, earlier this year. Most of his six published books–each hit the New York Times bestseller list, with five debuting at No. 1–have grown out of some other performance or activity."