A Man With Muffin Secrets, but No Way to Cash Them In – NYTimes.com

A Man With Muffin Secrets, but No Way to Cash Them In – NYTimes.com: “According to Bimbo’s filings, the secret of the nooks and crannies was split into several pieces to make it more secure, and to protect the approximately $500 million in yearly muffin sales. They included the basic recipe, the moisture level of the muffin mixture, the equipment used and the way the product was baked. While many Bimbo employees may have known one or more pieces of the puzzle, only seven knew every step.”

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